“Why would anyone pay a premium for protein powder when you can buy a 5 pound bag for $20 at Costco?” Consider these 5 factors before your next protein purchase. This is the exact criteria we used while researching and developing ēWhey Advanced.
1. Whey Protein – Unless you’re a vegan or have a sensitivity to dairy, there is no reason to supplement with a plant-based protein. Whey protein is the “gold standard” of protein powders because it is quickly absorbed into the body and contains a broad spectrum of amino acids - more Branch Chain Amino Acids (BCAAs) than any other protein source. And if the whey is cold-processed, it will contain high levels immune enhancing components.
2. Organic – With organic whey, the cows are never treated with antibiotics or growth hormones such as rBGH/rBST. Studies have shown that synthetic growth hormones used to increase milk production in non-organic dairy cows may be carcinogenic and can also be linked to early onset of puberty in preteen girls. Additionally, a four-year long, $25-million EU study into organic food, the largest of its kind to date, found that milk from organic herds contained up to 90 percent more antioxidants.
When it comes to whey, organic is superior even to grass-fed. The reason for this is that even if a cow is grass-fed, it may still be administered hormones and antibiotics. In addition, when a cow is raised organic, it is required to pasture on grass for a certain amount of time each year. Buying grass-fed beef is important because it contains more of the healthy omega-3 fat and CLA. But whey protein has almost no fat so grass-fed whey makes no impact on the quality of the whey. For a sustainability point-of-view, both rank high.
3. Comes from Dairies in the US – If your protein doesn't specifically say it's from US farms, be cautious. Thanks to international trade agreements, it’s become even more lucrative for companies to import powdered dairy proteins instead of using domestically produced whey.
Chinese protein powder producers are routinely caught adding poisonous compounds such as melamine to their products. Industrial dairy practices, both international and domestic, are heavily dependent on chemical inputs from toxic pesticides, herbicides and fungicides in the animal feeds to the use of synthetic hormones for increased milk production. These toxins, especially heavy metals, often become concentrated in the final product.
4. Independently Tested – Based on #2, I would highly recommend you only use whey that has been independently tested for things like heavy metals. Both Consumer Reports and ConsumerLabs.com performed independent testing on various major whey protein powders and the results were astonishing.
Consumerlabs.com found that a protein powder from a popular brand had only 32% of its listed protein and an extra 16 grams of carbohydrates, including extra sugar, a single serving of a protein shake mix was contaminated with 12.7 micrograms of the heavy metal lead and extra cholesterol was found in two protein powders, one of which claimed "0" cholesterol.
Consumer Reports found high levels of heavy metals in some of the well-known brands. You can see the article here.
5. Contains a Significant Amount of Colostrum- After giving birth, a mother’s body produces a special immune and growth promoting substance that is secreted into her milk. This fluid is produced for only the first 24 – 48 hours after giving birth, and is called colostrum. This special “pre-milk” is integral in providing a wide range of antiviral, antibacterial, immunological and growth promoting factors to the offspring.
Colostrum contains the highest levels of naturally occurring immune components. It is extremely powerful when used post-workout as it accelerates healing of all body tissue, helps weight reduction, increases bone and lean muscle mass, and slows down and may even reverse aging.
Some athletes have used colostrum in an attempt to improve their performance, decrease recovery time, and prevent sickness during peak performance levels. Apollo Ono, Olympic Speedskater, said he ate “colostrum and oatmeal” to prepare for the 2010 Olympics.
ēWhey Advanced is the ONLY whey protein to contains 3g of colostrum. If your protein lists colostrum in the ingredients but doesn’t indicate how much, be cautious as it may have an insignificant amount. Quality is King When people say they are intolerant or can't digest dairy, it may be because they're consuming much lower quality whey. When you use something like ēWhey Advanced, you feel the difference in quality. It's much easier to digest, especially with the added digestive enzymes and probiotics. These ingredients not only help with digestion but also absorption. By using a protein that contains probiotics and enzymes, you’ll absorb more protein per gram. You also want to ensure it is bioactive meaning it has been cold-processed. This leaves the whey unaltered by heat, chemicals, or enzyme action ensuring all the natural qualities are unchanged.
What do you look for in a protein powder?
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